The MondayMorningMemo^© of Roy H. Williams, the Wizard of Ads^® How Will You Measure Success?

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"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."
- David Ogilvy



The Wizard Trilogy

The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®