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   The Monday Morning Memo
   is a weekly post prepared by New York Times bestselling
   business author, Roy H. Williams, The Wizard of Ads.

I'm
Indy, your guide in the rabbit hole.



Whether advice on advertising or a philosophical muse, you'll never have heard it before.
The MMMemo is free and your e-mail address will never be shared.


If you enjoy what you see in the Monday Morning Memo Archives, take a look at Wizard Academy, a nonprofit, nontraditional business school attended by business owners, scientists, musicians, politicians and artists from every continent... except Antarctica.

The Latest Monday Morning Memo
The Power of Why - September 1, 2014
Targeting is impotent. That wasn't a misspelling. If you want to waste a lot of money on advertising, just target exactly the right audience and then make an offer that fails to moves them. Targeting isn't the answer. Having the right message is the answer....
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