
The Wall Street Journal overcame the destruction of its main newsroom and published a Pulitzer Prize-winning newspaper on September 12, 2001, the day after 9/11. Listen as deputy rover Maxwell Rotbart interviews roving reporter Dean Rotbart, his father and co-host, about Dean’s newly expanded September Twelfth: An American Comeback Story. Their conversation reveals what we can learn from the Journal’s extraordinary response to a crisis that no contingency plan would ever have anticipated.
If you became unreachable tomorrow and your main offices were destroyed, would your people know what matters? Would they feel empowered to act? Can you believe that 9/11 happened 25 years ago?
