A few years ago, the wizard went searching for amazing young talent that the original Wizard of Ads partners could mentor and teach their secret ways.
Keep in mind that the original partners have been together for 26 years, and they were all seasoned veterans with histories of high accomplishment when they came together.
We’ve been calling our amazing young talent “the cubs” but we’re not going to be calling them that any longer. Two of these ex-cubs, Crystal Semple and Matt Burns, recently began working with A&A Roof. They agreed to work on the account because they believe deeply in the owners.
Listen to the audio clips below and you’ll see how it all comes together when young advertising geniuses begin working with brilliant and courageous young business owners.
This campaign will absolutely succeed if everyone remains on the track they have laid with this introductory ad.
Good times ahead for everyone involved!
– Indy Beagle
First, listen to this adorable compliment about a radio ad that has only been on the air for a few weeks.
Now listen to the radio ad that she was talking about. It’s for A&A Roof. (Below)
What else can you write about a company that has the most boring name on earth?
I predict that this is going to be a hugely successful campaign. – Indy Beagle
The customer bonding elements that the subconscious mind will gather from this ad are most likely these:
1. A young couple is happily married.
2. Noe and Skylar obviously care for one another and are optimistic about the future.
3. They have an innocence and an energy that makes us feel good.
4. This is far more important than, “We install the best roof in the Tri-Cities with the best team using the best materials.”
5. That line is there only to give Skylar something to say that will be encouraging to her husband, Noe.
6. The public will soon come to like and trust Noe and Skylar.
7. When we can, we always buy from people we like and trust. – RHW
When I gave the wizard a preview of this rabbit hole page, he located and purchased awesomeandamazing.com as a gift for Noe and Skylar Madrigal of A&A Roof. He says they are going to be needing it very soon. He didn’t tell me why, but I think I can guess. Can you? – Indy
