In reality, the woman he calls Dulcinea is just a common village girl named Aldonza Lorenzo. Dulcinea exists only in the mind of Don Quixote de La Mancha, who, by the way, doesn’t really exist, either. He’s just a romantic old fellow named Alonso Quijano who dreams of purpose and adventure.
Business is nothing more than a search for purpose and adventure.
If you believe otherwise, you’ve never really thought about it.