Most companies struggle with how to turn good ideas into successful outcomes. Jeffrey Lambert knows exactly why we struggle,  and how to correct it. A veteran project-management expert, Jeffrey can explain in plain English why companies always benefit from clear project ownership, well-defined goals, and disciplined execution. As he tells roving reporter Rotbart, the best business plans and transformation initiatives fail when organizations rely too heavily on technology and systems, while overlooking the importance of culture, communication, and employee readiness. Are you ready to quit being frustrated?