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The Monday Morning Memo

 

Sales Activation within
a Relational Ad Campaign

Last week I spent 11 hours with 4 people who came to Austin. One of them owned a large company. The other 3 were his key people. They told Jacob, the president of Wizard of Ads, that they have long admired the 1-800-GOT-JUNK ad campaign, so they decided they would “track down the writer who so wonderfully captured the spirit of Brian Scudamore.” They asked Jacob what it would take to meet with me for a day.

Obviously, I was flattered.

Jacob was careful to make sure that they were not Brian’s competitors, then he set them up with a day to meet with us. 

It was a very pleasant day.

A number of you commented about the little chunklets of 1-800-GOT-JUNK ads that I used as examples of Magical Thinking and Magical Realism in the audio version of the Monday Morning Memo two weeks ago. So I decided to give you a sneak peek of 4 new ads that you will be hearing on the radio across the U.S., Canada, and Australia several weeks from now. – RHW

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Random Quote:

“You can always tell when a person has worked in a restaurant. There’s an empathy that can only be cultivated by those who’ve stood between a hungry mouth and a $28 pork chop, a special understanding of the way a bunch of motley misfits can be a family. Service industry work
develops the “soft skills” recruiters talk about on LinkedIn – discipline, promptness, the ability to absorb criticism, and most important, how to read people like a book. The work is thankless and fun and messy, and the world would be a kinder place if more people tried it. With all due respect to my former professors, I’ve long believed I gained more knowledge in kitchens, bars, and dining rooms than any college could even hold.”

- Anthony Bourdain (Do you want to hire excellent employees to interface with your customers? Recruit waiters and waitresses. I learned this from Aaron Gaynor. – Roy H. Williams)

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The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®