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The Monday Morning Memo

 

Sales Activation within
a Relational Ad Campaign

Last week I spent 11 hours with 4 people who came to Austin. One of them owned a large company. The other 3 were his key people. They told Jacob, the president of Wizard of Ads, that they have long admired the 1-800-GOT-JUNK ad campaign, so they decided they would “track down the writer who so wonderfully captured the spirit of Brian Scudamore.” They asked Jacob what it would take to meet with me for a day.

Obviously, I was flattered.

Jacob was careful to make sure that they were not Brian’s competitors, then he set them up with a day to meet with us. 

It was a very pleasant day.

A number of you commented about the little chunklets of 1-800-GOT-JUNK ads that I used as examples of Magical Thinking and Magical Realism in the audio version of the Monday Morning Memo two weeks ago. So I decided to give you a sneak peek of 4 new ads that you will be hearing on the radio across the U.S., Canada, and Australia several weeks from now. – RHW

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Random Quote:

“The BeagleSword was a glimpse at the gleaming gold molars of a yawning dawn and the rabbit hole was encyclopedic.”

- Indy Beagle, in the rabbit hole of the Monday Morning Memo for March 18, 2019

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