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The Monday Morning Memo

EngelbrechtNight_780Wizard Academy is a highly accelerated school for advertising professionals and business owners, managers and teachers, artists and writers, everyone.  What you will learn here can be used in any profession. Most classes and workshops are 2 days/3 nights or 3 days/ 4 nights.  The campus includes 2 student mansions, a world-famous outdoor wedding chapel, an auditorium and a classroom tower that overlooks Austin, Texas, from 900 feet above the city.

“In a time of drastic change it is the learners who inherit the future.
The learned usually find themselves equipped to live in a world that no longer exists.”
– Eric Hoffer, Reflections on the Human Condition

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Random Quote:

“Einstein had an epiphany, a sudden realization that the Energy contained in an object is equal to its Mass, times the Speed of Light, times the Speed of Light.

Epiphanies hit us with great impact because they share that same formula. In this instance,
“E” stands for Epiphany,
“M” stands for Mass: the size and weight of the idea.
“C2” stands for the Speed of Realization: how quickly the idea was fully realized in your mind.

Epiphany = the Size and Weight of the Idea x the Speed of Realization.

Likewise, the Impact of an ad upon a human mind is equal to the ad’s Mass; the size and weight of the idea contained in the ad, times the Speed of Delivery of that idea. The fewer the words, the greater the impact.

Short hits hard.

Epiphanies and High-Impact Ads are an extension of Einstein’s E=MC2 because they are both closely related to Newton’s Second Law of Thermodynamics: Force = Mass x Acceleration.
Newton proved that Force, or impact, is determined by the size and weight of an object, times the speed at which it is traveling.

I am fascinated by the Laws of the Universe because they are so devastatingly consistent.

You are fascinated by them, too, aren’t you?”

- Roy H. Williams, May 16, 2023

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512.295.5700

The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®