Between the village of Anwick and the town of Sleaford in Lincolnshire, England, lies a farmhouse. It is at this farmhouse that our journey begins. Robert is a stockman on a farm. Daphne is his wife. Their little boy, Bernie, is born in that little farmhouse by lantern light because the house is much older than electricity. When Bernie is […]
The Three Quivering Questions of Modern Society: How can I achieve my goals with less effort? How can I achieve my goals in less time? How and where can I find pleasure? These are the “How to…” questions. (I call them the Quivering Questions because they contain an anxious energy similar to that of an […]
Life is an adventure of choices and consequences. Choices and consequences. I believe that with all my heart. But I do not believe that wise choices will always yield the outcome you desired. The Book of Ecclesiastes is filled with the wisdom and insights of Solomon, who had this to say in chapter nine; “I […]
Road Atlanta is a famous roadracing track 800 miles from Tulsa, Oklahoma, a grueling trip to make in the back seat of a 1972 BMW 2002. Tony and Indy ride in the front seats. Pennie and I ride in the back. We stop only for gas. Arriving in pre-dawn Atlanta, we get a few hours […]
I received an email last Thursday from my friend Doug Burdon in which he mentions a story told by Jesus. That story is often called “The Parable of the Sower and the Seed.” The story goes like this: A farmer is slinging seed. Some of the seed falls on the compacted soil of the pathway […]
Dear Elon, Congratulations on your initial public offering of SPCX. Google’s AI says, “The blockbuster debut briefly made Elon Musk the world’s first trillionaire on paper.” The words “briefly” and “on paper” dim the dazzling brightness of the word “trillionaire” a little, but still, it’s a pretty big deal. I’m sure that Errol and Maye […]
There is a big difference between a boundary and a wall. A boundary is a friendly agreement that keeps people from going too far. But a wall separates people. A wall isolates people. A wall keeps people away. In business, there are few things more important than the management of expectations through the use of […]
If your message is predictable, your message is invisible. If your advertising is predictable, your advertising is invisible. When something never changes, we quit paying attention to it. But we always pay attention to things that are new, surprising, and different. What qre you doing for your customers that is new, surprising, and different? Talk […]
Do you want to become a great ad writer? Follow these ten steps and you will rise high and go far. 1. Read poetry every day. 2. Memorize at least two dozen poems. 3. Recite them out loud when you are alone. 4. Perform them spontaneously when you have an audience. 5. Feel the pulsating […]
Business owners ask, “How can we get customers to do what we want them to do?” And then they create an app and insist that you download it. How many apps have you been told that you need to download? (Look at your phone and count them.) Generally speaking, retail apps are good because they […]
Direct response ads are written to take the customer from Attention to Interest to Desire to Action in a single encounter. Direct marketers have a product or a service to sell. They don’t have a brand to protect. This is why ROAS is the perfect analytical tool for them. ROAS is the acronym for Return […]
I promise that I will state plainly for you – in ten short words – the singular Rule of Success before you have finished reading this Monday Morning Memo. Stay quiet and stay close. We are wandering into a dangerous area. To see the glittering truth of the Rule of Success, we must quietly sneak […]
Effective advertising is not about delivering information; it is about delivering persuasion. Don’t tell your audience how to feel. Make them feel. Great ad writers are secret poets. Poetry is not about making words rhyme. Poetry is about leading people to a realization. Poetic ad writers open your eyes and cause you to realize. They […]
Find out what people already want, then offer them exactly that. Quit trying to convince customers that they should want what you are selling. Speak to everyone, everywhere, about widely felt needs, deeply held beliefs, and personal values. Quit telling yourself that you need to reach “the right people” with your advertising. A: The media […]
I write this with reluctance because I know that I will receive hundreds of emails correcting me on a few niggling little details. But write on, I must. “Write on, write on, write on.” “Cost of Compute” refers to the $8 to $13 that every AI company has to spend on electricity and short-lived computer […]
I could be wrong, but I think I see a line of 6,603 standing dominoes with a forefinger poised to flick the first domino. Take a step back, I’ll give you some facts, and then we’ll return to the dominoes. There are 6,602 FM radio stations in America, 597 FM stations in Canada, and 234 […]
Just as strawberries taste better when they are dipped in chocolate, advice tastes better when it is wrapped in a thick coating of encouragement. Your advice is valuable, but it will never make as big a difference as your encouragement. Encouragement is the opposite of flattery. When you flatter someone, you tell them something positive […]
In the Kairos moment, you will find yourself in an unknown place. And a person will appear. This person is known among storytellers as “The Old Man in the Woods.” His job is to prepare you for all the challenges you will face on the next segment of your adventure. Mr. Miyagi was the Old […]
I am always fascinated when I see business owners all marching in the same direction, doing the exact same things because they believe, “This is the way to differentiate yourself.” Do you believe that following the same strategy as everyone else is the way the surest way to succeed? Of course you don’t. Because if […]
It pays to know what people already care about. The following conversation illustrates one of the ways in which this pays. “If I spend money on advertising, what will I get in return?” It depends on what you say in your ads. “What do you mean?” Most ads have no relevance to most people. “Yes, […]
I have bumbled my way through life with a reasonable degree of success, I think. Especially when you consider the number of people who have patted me on my head and told me that I didn’t need to understand what they were talking about because they would happily, “do all of those difficult things” for […]
I am sitting in front of a computer that can deliver love letters to billions of addresses across the twenty-four time zones that encircle this watery rock we live upon. I sit and stare and look with wonder at the glittering ocean called Youtube, deeply aware that I know next-to-nothing about it. This gives me […]
One thing always leads to another That’s why big sisters have baby brothers And how King George gave away a nation when he said “No” to representation. He did not not know how much it meant for those colonies to have seats in Parliament. Think about it. The cry of the colonies was only this: […]
Chronos is chronological time. Chronos appears more than 50 times in the original New Testament. Kairos is a pregnant moment in time, an inflection-point of consequence. Does it surprise you that Kairos appears more than 85 times? Each of us vividly remembers those Kairos moments when we decided to turn the steering wheel of Life […]
Welkin is a poetic or archaic term for the sky, firmament, or vault of heaven. To “ring the welkin” or make the “welkin ring” is a literary idiom meaning to make a very loud noise, such as shouting, cheering, or singing, that seems to echo throughout the sky or heavens. It implies creating a celebratory or […]
Everywhere he went, Jeremiah warned people that their land would be subjugated, their way of life would be destroyed, and that they would become slaves of a government they did not choose. Jeremiah is remembered today as “the weeping prophet.” He was earnest, sincere, and entirely correct, but no one wants to be told that […]
Relationships are easier to navigate when we realize that one person’s heaven is another person’s hell. The things that bring us joy are subjective and personal and uniquely our own. Can we talk for a moment about joy? Joy is a mixture of appreciation and wonder. You cannot appreciate something and be filled with wonder […]
WORLDWIDE ANXIETY: Do you find yourself wondering what is going to happen next? You are not the only person who has that question echoing in their mind. Billions of people are feeling this way around the world. Instability creates anxiety and uncertainty causes worry. That’s why the price of gold has been shooting upwards like […]
David and I began building oilfield heat exchangers in a heavy steel fabrication shop in Oklahoma when we were 14 years old. We were universally known as, “them schoolboys.” Steel shops are notoriously noisy, but when we heard “Schooolboy!” ring out above the cacophony of hammers and grinders, we would swivel our heads toward the […]
Before you borrow cash from a friend, decide which one you need most. Never tell a person that their child is ugly. Every child is the trigger on the gun of their parent’s rage. If you say, “I am only speaking the truth,” you can be sure that the child’s parent will just as truthfully […]
1. Equity I’m not sure how Google would define “equity,” but my definition of equity is “stored value.” As a homeowner, you understand home equity as the stored value that it offers you. Your equity in your home is a product of all the time, energy, and money that you have put into it, plus […]
In 1958, Paul made 85 cents an hour working in a limestone quarry in Oklahoma. He was a man of character, integrity, and kindness. He was quiet, smiled a lot, and was a wonderful listener. Paul’s humility, kindness, and confidence gave him dignity and authority in the eyes of everyone who knew him. He was […]
Extremis is a Latin word that says you are in extreme circumstances, a desperate situation, a dire predicament, or the edge of death. “There is great tension in the world, tension toward a breaking point, and men are unhappy and confused. At such time it seems natural and good to me to ask myself these […]
The best short stories leave out important information but evoke it in such a way as to cause a kind of explosion of associative connections.* These are my secret rules for making that happen: Lead your listener toward a conclusion and then let them arrive at it on their own. If you state a conclusion […]
What? You don’t see the happy times? But they are right there! Right there inside you. Oh, I see. You have something that is keeping you from seeing and feeling and living the sparkling clear and happy times that are struggling to rise up from the depths of your soul. I see that you are […]
“Please Do Not Touch the Fence. You’ll Get Zapped. And the Goats Will Laugh at You.” That is the advice the banner gives. Standing behind that banner, and a little to the right, are a group of goats who are clearly encouraging you to touch the fence. You can see it in their eyes and […]
I’ve been studying AI audio so that I can complete a couple of personal projects. The first project is an audiobook containing 18 chapters that span 75 fascinating minutes. Your MondayMorningMemo on December 22nd will contain the following invitation: The tribe encircling the campfire is about to listen to a group of old men tell […]
A society grows great when old people plant trees under whose shade they will never sit. Trees that live long do not grow quickly. It requires patience to grow a tree that will endure. The root word of patience is the Latin verb “pati.” It means “to suffer” or “to endure.” The best time to […]
It is easy to understand a person who is driven by their passions. Your passions take you to your happy place. I have friends who have a passion for sporting events on television. Others have a passion for gambling, and the paripatetic have a passion for traveling to all the far-flung places on this spinning […]
A tribe is a group of people that share an identity marker. Every affinity group, every fan club, every self-selected group of insiders is a tribe. Last week we talked about Business-to-Business advertising (B2B) and Niche Marketing with a long purchase cycle (Niche-L). Today we talk about Niche Marketing with a short purchase cycle (Niche-S) […]
Today we’re going to do something fun. Are you ready? (Press the PLAY button to hear the audio version of today’s memo.) I will tell you how to advertise if you will tell me the nature of your business. Advertising can be broken into 6 major categories: Business-to-Business (B2B) Niche Marketing (Niche-S) with a short […]
When you understand how a person thinks, speaks, acts, and sees the world, you feel like you know that person. This is true whether you have spent time with them, or if you have spent time with them through the magic of modern media. Television, radio, and social media can be used to make sure […]
Jeffrey Eisenberg and I were looking though a pair of antique doors at Austin Auction Gallery when I saw a remarkable oil painting on the wall behind them and whispered in wonder, “Ozymandias.” The auction catalog described the painting as, “Arabian horse and handler with Egyptian sphinx, signed lower right Maksymilian Novak-Zemplinski (Polish, b.1974), dated […]
Dwight D. Eisenhower was born in Denison, Texas, in 1890. He was the President of the United States when I was born in Dallas, Texas, 68 years later. People called me “Little Roy.” People called him “Ike.” I worry that we have forgotten him. Ike Eisenhower graduated from the United States Military Academy in 1915 […]
Packaging is the art of presentation. Exciting packaging improves conversion. There are two important parts of packaging: WHAT IS IN THE PACKAGE? When package “A” and package “B” are the same price and contain the same basics, they are equal. But when package “B” contains something extra that people would love to have, the sale […]
Peacocks want to be admired. Parrots repeat only what they have heard. Each of us has a little bit of Peacock in us, and perhaps a little Parrot, too. (I admit it about me. You should admit it about you.) Long ago I saw a movie in which an old Greek man says to a […]
There was a day when you found yourself in a strange situation and you did the best you could. Before you knew it, you were walking through it. You noticed a patch of wildflowers. You made a friend. Darkness fell. You saw an eye rise into the sky and believed it to be the moon. […]
Icons represent ideas that are bigger than themselves. Myths are stories that represent ideas that are bigger than themselves. Archetypes are symbols of recognizable patterns of behavior. Letters of the alphabet are symbols (graphemes) that represents sounds (phonemes,) just as notes on a sheet of music are symbols that represent sounds. A role model is […]
The weakness of our current version of AI is that it extracts its knowledge only from what we have taught it. Things that are rarely done are difficult for AI to imitate. AI has confidence in things that are repeated online ad infinitum.* Predictable ads follow the orthodox guidelines taught in every college in America. […]
The advantage of being an old man is that you can remember the past. This gives you a different perspective on current events. But if that old man is foolish enough to share his thoughts, the average person will smile tolerantly and pat him on his head and tell him that he is just “a […]
Some Writers Think Life is Overrated William Shakespeare wrote, “This life… is but a walking shadow; a poor player that struts and frets his hour upon the stage, and then is heard no more: it is a tale told by an idiot, full of sound and fury, signifying nothing.” Songwriter K.D. Lang put it more […]
Open your ads with a big, emotional idea. Save the details for your web page. Use parallel structure if you can. Parallel structure is a writing technique that uses similar grammatical constructions to express related ideas. Patterns of words, phrases, or clauses that are repeated show that your selected ideas are of equal importance. Parallel […]
Pearl had the power of 5 different breeds. She was my Megadog. The Mustang was a 1971 convertible, white with a blue interior. The car and the dog could not talk, of course, but speech is not required to show love. Pearl and I found each other in the middle of nowhere, Oklahoma, when I […]
“More agile than a turtle! Stronger than a mouse! Nobler than a head of lettuce! His shield is his Heart! It’s… El CHAPULIN COLORADO!” El Chapulín Colorado – The Red Grasshopper – was a Spanish-speaking television star loved by hundreds of millions of people around the world. The Red Grasshopper would shout “¡Síganme los buenos!” and […]
A troubling statement makes us want to think of exceptions to it that would prove that statement to be wrong. “Outliers are interesting, but they rarely matter,” is a troubling statement, and you may already be thinking of exceptions to it. But it remains true nonetheless. This second statement is also true. “If there were […]
Clarity and Brevity are the highest creativity. But “clear and brief” does not mean simple and predictable. One the most talented writers of advertising in the world would be surprised to hear me call him that. Jonathan Edward Durham is a novelist. He recently posted this random thought. “‘Why am I so sad today?’ I ask myself […]
January 18, 1604: King James, a Protestant, announces that he will commission an English translation of the Bible. January 16, 1605: Miguel de Cervantes’ Don Quixote is published in Spain. It is considered to be the first modern novel. Every sophisticated storytelling device used by the best writers today made its initial debut in Don Quixote. February […]
I was whining to Clay Cary about the interest rate the bank was going to charge me to fund a real estate investment. I felt the percentage was way too high. Clay asked, “Is the deal you’re about to make a good deal? How much money will you make from it?” I answered his question […]
Pain is a signal that something is wrong. Pain whispers, shouts, and screams, “Pay attention. Be careful. Something is wrong.” Jean Marzollo wrote a children’s poem in 1948 that romanticized Christopher Columbus. It inspired a generation of children during the Captain Kangaroo years. Her proud poem begins, “In fourteen hundred ninety-two Columbus sailed the ocean […]
You want to succeed. But will you recognize success when it happens? What will be its indicators? How will you measure it? Most importantly, how long are you willing to pursue it? You probably overestimate what you can accomplish in a year, and underestimate what you can accomplish in ten years. How many years have […]
The Muses of Greek mythology were nine goddesses associated with the arts, sciences, and memory. They were the source of inspiration for artists, thinkers, poets, dancers, musicians, and philosophers. They were the goddesses of knowledge, embodying the wisdom and creative power found in poetry, songs, and myths. This is the point: a muse is never […]
The greatest companies are the ones with the happiest customers. To create happy customers, you need to be customer-centric. Every company believes they are customer-centric. But while a great company keeps the happiness of their customer in the center of their thoughts, the average company puts their customer in the center of the cross-hairs of […]
The strongest brands are the ones with the most distinctive personalities. But even a weak and faded personality is better than none at all. A brand with a personality is an imaginary character in the minds of the customers of that brand. It is similar to the characters in syndicated television shows, bestselling novels, and […]
“Around the swimming beagles, bright stars danced on rippling waters like a thousand little fishes of light scurrying in a sea of darkness. Can there be a more beautiful sight than when sky meets ocean in the black of night?” The lawyer whispered to himself, the beagles, and the sea as the soft blanket of […]
Pennie and I had a difficult week a long way from home. It began with a piece of gravel that cracked her windshield. Looking back, we should have just lived with it. But we didn’t know that at the time. We dropped her car off at the appointed time on the appointed day. When Pennie […]
“If people were paid according to how hard they work, the richest people on earth would be the ones digging ditches with a shovel in the hot summertime.” That’s what my mother told me when I was a boy. When she saw the puzzled look on my face, she continued. “People who make a lot […]
His name was Rab. He died in Bengal, the land of tigers, in 1941. On his way out the door, he said, “Faith is the bird that feels the light when the dawn is still dark.” When Rab was sixteen, he published a book of poetry under the pseudonym Bhānusiṃha, which means “Sun Lion.” Those poems were […]
Michael Dell and Shaquille O’Neal planned their work and worked their plans. Dell understood the formulas, and followed the rules, of efficiency. O’Neal understood the formulas and followed the rules of basketball. Each of them faithfully followed a Structural plan. Michael Dell invented nothing, improvised nothing, and innovated only once. But that single innovation made […]
“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” “Life… Liberty… and the pursuit of Happiness.” We published those words 249 years ago when we declared our independence from […]
“If we train our children only to harvest, who will plant the seed?” I wrote those words after contemplating the short-sightedness of so-called, “performance marketing,” on March 11, 2010. “Performance marketing” is the new name for direct response advertising. It works best when it extracts the value from a well-known brand. Its objective is to […]
I was watching a few of Evan Puschak’s “Nerdwriter” videos when I heard my own inner voice composing a thank you note to him. In the quiet of my mind, I told Evan that I have always found his analysis of literature, movies, music, photographs, and paintings to be incisive and insightful. Incisive Insightful Those two […]
Magical Thinking is often misunderstood. Jason Segel plays a psychologist in the Apple + TV show, “Shrinking.” He is talking to a patient with Obsessive-Compulsive Disorder. He looks at her. “This again?” She is holding her breath. He says, “You looked at the clock and now you have to hold your breath until the minute […]
Brian Brushwood knows how to gain and hold attention in social media. Reaching for that brass ring causes most people to lean too far off their plastic horse on the social media merry-go-round. SPLAT! They land flat on their faces with only a few hundred views. Brian has built a YouTube channel to 1.7 million […]
“Features and benefits” were once the most loudly shouted secrets of customer acquisition in Business to Consumer advertising (B2C). I even wrote a chapter in my first book – The Wizard of Ads – on the use of “which means” as a word-bridge between: 1. naming a feature of your product and 2. naming the […]
Philip Dusenberry once said, “I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.” I can testify that Dusenberry is correct. The best ad writers make more money than the most highly paid lawyers and heart surgeons. Great advertising makes an enormous difference […]
Twenty-four thousand men were crowded into Knockaloe Internment Camp in 1914 because they had been found guilty of being in the wrong place, at the wrong time, with the wrong last name. Tightly confined behind barbed wire, those men grew increasingly weak, feeble, stiff and awkward until a man named Joseph was shoved through their […]
The biggest decisions I ever made didn’t seem big at the time. I’ll bet the same is true for you. Pivotal changes in direction seem obvious to us 10 years later, but during that tiny moment when we alter our course a little, it feels like a very small thing. Here are 4 small, pivotal […]
If you believe that people today have a short attention span, you are mistaken. FACT: We live in an over-communicated society. This is why we have learned how to quickly filter out messages that do not interest us. FACT: We will happily spend several hours binge-watching shows that appeal to us. Where’s your theory about […]
Buying advertising is a lot like buying diamonds. Allow me to explain. Anyone who talks to a jeweler will be told that diamonds are graded according to the 4 C’s: Color, Clarity, Carat weight, and Cut. Customers ask the jeweler, “Which of the 4 Cs is most important?” This seems like a perfectly reasonable question, […]
I recently sent you two memos about our need for positive hope. “Hollywood’s Broken Angel” was the true story of a woman who desperately needed a friend to encourage her. “Hope and a Future” explained how easy it is to recharge the emotional batteries of a friend whose light has dimmed. Positive hope crackles with […]
Fifty years ago, I was a teenager with an unreliable automobile. But that’s never a problem for an Oklahoma boy who has knowledge, tools, and daylight. My knowledge and tools were always with me, but the daylight disappeared at the worst possible time, no matter how badly I needed it. Cell phones had not yet […]
Her name was Lillian Millicent Entwistle, “Peg” to her friends. She was born in 1908. At the age of 19, Peg married Robert Keith, 10 years older than she. Then she discovered that he had been married before and had a 6 year-old son. The couple was soon divorced. “I’ll move to a new place […]
I asked Google, “What are thoughts made of?” Google said, “According to current scientific understanding, thoughts are essentially made up of electrical signals generated by the firing of neurons in the brain, which communicate with each other through chemical messengers called neurotransmitters; essentially, a thought is a complex pattern of neural activity within the brain, triggered […]
The Wizard Academy tower sits on a plateau 900 feet above the city of Austin. The view from the stardeck is stunning. When you attend our free public seminar on the afternoon of March 17, you will be in Tuscan Hall just 500 feet from the tower. If you have some extra time on campus, perhaps Dave […]
Your heart tells you who you are. Your heart contains all your beliefs. PowerSelling radiates outward from the pulsating fact that people don’t bond with companies; people bond with people; personalities that share their beliefs. Your company needs a personality if you want your customers to feel a connection to it. Does your company have […]
Curiosity is a beagle running through the forest with its nose to the ground. Curiosity is the cure for boredom. There is no cure for curiosity. Curious, I asked, “How did the Kardashians become famous?” I wish I hadn’t. “Through different ventures, several members of the family have assets of over $1 billion. Kim Kardashian became a […]
Last week’s Monday Morning Memo included a photograph of a diamond pendant and the promise of a $1,000 cash prize to whoever could use AI to write the 60-second radio ad that would sell the largest number of that pendant for Valentine’s Day. I was given that photo by a jewelry client. In a moment […]
The General Social Survey has been conducted every second year since 1972 and the most recent one contained both good and bad news about us. GOOD NEWS: Our bonds with our families and friends are as strong as ever. BAD NEWS: The bridges we once extended to strangers have collapsed. Jesus talks about a socially […]
John Steinbeck wrote a letter to Carlton Sheffield about a conversation he’d had with his wife, Elaine. “Once I said to her, ‘I don’t want the barbarity of funeral for myself.’ And she said, ‘Don’t be silly. A funeral isn’t for the dead. You’ll simply be a stage set for a kind of festival, maybe. […]
The future is unknowable. The past is unrecoverable. If you are anxious, you are living in the future. Don’t live your life in an imaginary tomorrow. Find joy while it is still today. If you are depressed, you are living in the past. Escaping the past is easy. The hard part is choosing to […]
My observation during the past 40+ years as an ad writer has been that television and radio professionals spend so much time trying to sell television and radio ads, they have no time to learn how to make those ads work. When you know how to make ads work, and can prove it, television and […]
Billy Sunday was born in 1862, the second year of America’s Civil War. He died in 1935, during the Great Depression. Billy was a wildly flamboyant and controversial preacher, but he made an interesting observation: “More men fail through lack of purpose than lack of talent.” We’ll talk more about purpose in just a […]
One hundred and two years ago, Benito organized a March on Rome with the intention of forcing the king of Italy to yield the government to him. It worked, and Benito was appointed prime minister. Thirty-two-year-old Antonio had a problem with that, and spoke out against Benito. Benito got tired of Antonio’s criticism and had him thrown […]
As you round the corner and see your destination, the inconveniences of travel evaporate from your mind. Poof. You are here now, and everything is new again. Your children will carry the joy of this place wherever they go. The adventures we have for them are unimaginable. Leave them with us. We promise they won’t […]
Calvin is looking up into a star-filled sky when he says to his tiger friend Hobbes, “If people looked at the stars each night, I bet they’d live a lot differently. When you look into infinity, you realize that there are more important things than what people do all day.” My friends are Calvin. I […]
Rock-hard sandstone used to be just plain old sand, the kind you see at the beach. If you lie down on beach sand, you will leave your imprint on it. But if you lie down on sandstone, it will leave its imprint on you. Every person who starts a business hopes to leave their mark […]
Same image as last week, as I told you, but this week it has a whole different meaning. – Indy Beagle I don’t claim to speak for anyone but myself, and maybe it’s a generational thing, but America, to my way of thinking, is less of a place and more of a belief system; a […]
PART THREE of SEVEN SECRETS OF SALES ACTIVATION The objective of a Customer Bonding campaign is to make your name the one that people think of first and feel the best about. When you have not successfully bonded with your customer, any attempt at sales activation is simply an experiment in direct marketing. This can […]
Two thousand years ago, Confucius was as old to the people of China as Christopher Columbus is to us today. Five hundred and thirty-two years before the wise men followed their star to Bethlehem, Confucius wrote, “By three methods we may learn wisdom: First, by contemplation, which is noblest; Second, by imitation, which is easiest; and […]
Leadership = Energy + Direction Direction = Vision + Courage Therefore, leaders are people of Energy, Vision, and Courage. If you are a person of energy, vision, and courage: (1.) I have noticed that people like you often become surrounded by wanderers who are looking for a leader. It is hard to make money when […]
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