This song has had
74,490,380 views
and 22,000 comments
in less than 4 months.

Why?

1. Followers of Jesus are a worldwide affinity group. And in nations where Christianity is a minority religion, the thirst for encouragement is a very real thing. 

2. “Jesus died and rose from the dead to atone for the sins of the world”
   This is the predictable, traditional language of the Good News. But predictability precedes the sudden death of surprise and delight. Listen to the song and see if you detect surprising new language for “rose from the dead” and “atone for the sins of the world.”