Below is the TV spot that launched Apple computers. It is widely considered to be the single best television ad ever produced. It aired only once, during the third quarter of Super Bowl XVIII on January 22, 1984. Targeting the better-read segment of that audience, the storyline is a reference to George Orwell’s 1949 book, Nineteen Eighty-Four, in which every member of society is monitored by Big Brother, an entity that demands drab and tedious conformity.