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The Monday Morning Memo

Google scientists find evidence of machine learning
June 25, 2012, 8:29 PM, by Steven Musil

A neural network created by connecting 16,000 computer processors appears to support biologists’ theories on how the human brain identifies objects.

Google scientists working in the company’s secretive X Labs have made great strides in using computers to simulate the human brain… the lab created a neural network for machine learning by connecting 16,000 computer processors and then unleashed it on the Internet. Along the way, the network taught itself to recognize cats.

To find the cats, the team fed the network thumbnail images chosen at random from more than 10 billion YouTube videos. The results appeared to support biologists’ theories that suggest that neurons in the brain are trained to identify specific objects.

“We never told it during the training, ‘This is a cat,'” Google fellow Jeff Dean told the newspaper. “It basically invented the concept of a cat.”

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“There are things in life where the value is precisely in the inefficiency, in the time spent, in the pain endured, in the effort you have to invest.

Most of you, if you were students, wrote essays or something like that as undergraduates, right? Fairly confident to say that nobody’s actually kept them? Nobody re-reads them. In fact, the essays you wrote are totally worthless.

But the value wasn’t in the essay. What’s valuable is the effort you had to put in to produce the essay. Now, what AI essays do is they shortcut from the request to the delivery of the finished good and bypass the very part of the journey which is actually valuable—the time and effort you invest in constructing the essay in the first place.

Similarly, the valuable part of advertising is, to some extent, the process of producing it, not the advertising itself. Because it forces you to ask questions about a business which people mostly never get around to asking: What do we stand for? What’s our function? Who do we appeal to? Who’s our target audience? How do we present ourselves? How do we differentiate ourselves? How do we make ourselves look different and feel valuable to the people who encounter us?”

- Rory Sutherland, Behavioral Scientist

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