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The Monday Morning Memo

“Salmon points to police departments that judge effectiveness on arrests and schools that focus their efforts on increasing standardized test scores as examples of the unintended consequences of yielding decision-making to quantitative data. What scared me as I read this article is that I see marketing and PR taking the exact same road. Quantitative analysis of big data is thoroughly disrupting our industry – everything we do now can be measured, analyzed and optimized.”

“We use tools like Sysomos and Radian6 to track millions of social media posts. We use sophisticated algorithms to measure the specific level of influence people have among their friends. We use social network analysis to determine how messages flow from one person to another.”

“We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. And we’re only at the beginning. PR is going to get more and more data-driven, allowing us to become more efficient than we’ve ever been.”

“And that’s what scares me.”


Steve Radick

I’m a Vice President of Public Relations

at Cramer-Krasselt in Chicago.
I’ve joined C-K after eight years with
government consulting firm, Booz Allen Hamilton,
where I founded their Digital Strategy and Social Media practice.

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Random Quote:

“We stopped for coffee afterward, and I asked Jacob why, given his skill at seeing and showing the world as it was, he never wanted to draw the particulars of this world as it is, the world that we found ourselves in, where people met at endless dinner parties. He drew his kids, beautifully, but without their iPods and Game Boys and VitaminWaters. Why not draw as a novelist might write, with the appurtenances and accessories of this time?

He looked at me and seemed almost angry. ‘No, that’s – you’ve so absorbed the premises of modern realism into your head that you can’t see past it. Why didn’t Michelangelo draw people buying fish, instead of nudes and gods? He was looking for some idea of beauty, rooted in this world’ – he made a gesture around the coffee shop, taking in everything, light and time and the human forms seated there – ‘that didn’t need an iPod to justify it. He really had an idea of timeless beauty. Why is beauty less interesting to you than journalism?’
“

- Adam Gopnik, What I Learned When I Learned to Draw, June 27, 2011, New Yorker

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