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The Monday Morning Memo

“Salmon points to police departments that judge effectiveness on arrests and schools that focus their efforts on increasing standardized test scores as examples of the unintended consequences of yielding decision-making to quantitative data. What scared me as I read this article is that I see marketing and PR taking the exact same road. Quantitative analysis of big data is thoroughly disrupting our industry – everything we do now can be measured, analyzed and optimized.”

“We use tools like Sysomos and Radian6 to track millions of social media posts. We use sophisticated algorithms to measure the specific level of influence people have among their friends. We use social network analysis to determine how messages flow from one person to another.”

“We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. And we’re only at the beginning. PR is going to get more and more data-driven, allowing us to become more efficient than we’ve ever been.”

“And that’s what scares me.”


Steve Radick

I’m a Vice President of Public Relations

at Cramer-Krasselt in Chicago.
I’ve joined C-K after eight years with
government consulting firm, Booz Allen Hamilton,
where I founded their Digital Strategy and Social Media practice.

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Random Quote:

“The TV business is uglier than most things. It is normally perceived as some kind of cruel and shallow money trench through the heart of the journalism industry, a long plastic hallway where thieves and pimps run free and good men die like dogs, for no good reason.

Which is more or less true. For the most part, they are dirty little animals with huge brains and no pulse. Every once in a while they will toss up a token human like Ed Bradley or Edwin Newman or Hughes Rudd… And there are others, no doubt, like Studs Terkel in Chicago and the twisted Rev. Gene Scott, who works like a sleepless ferret in the manic bowels of Southern California.

But these are only the exceptions that prove the hideous rule. Mainly we are dealing with a profoundly degenerate world, a living web of foulness, greed, and treachery… which is also the biggest real business around and impossible to ignore. You can’t get away from TV. It is everywhere. The hog is in the tunnel. –OOO–”

- Hunter S. Thompson, San Francisco Examiner, p. 39, Nov. 4, 1985, and later in his book, Generation of Swine

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