Good morning Roy,

 

After reading the Monday Morning Memo I also found the following link in my inbox:

 

http://www.marketingexecutives.biz/power-astonishment-campaigns

 

Win the heart and the mind will follow – and if you can include something that “astonishes”  Broca…you’ve got a winning message. 

 

I find it so interesting that people are “discovering” these insights, when you have written about those same issues in your trilogy some 15 years ago.

 

Thanks as always for an invigorating Monday morning message.  I know you don’t typically respond to e-mails so there is no need in this instance.

 

Have a terrific day!

 

tk

Tim Kist, CMC

TK3 Consulting

Review. Refocus. Recharge Your Business Performance.