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The Monday Morning Memo

A Tour of Tigers

November 12, 2007

| Download
https://podcasts.captivate.fm/media/a99134c9-105b-4b36-8c6a-df28840bed5f/MMM071112-TourOfTigers.mp3

A Tour of Tigers

TIGER ONE:

Are you trying to Grow a business, Build a career, Overcome an obstacle?

“Those who expect moments of change to be comfortable and free of conflict have not learned their history.” – Joan Wallach Scott

Ferocity is a wondrous tool.

STOP. Read no further
1.    if you are proud of your passivity,
2.    if you are offended by reading a vulgar word (as opposed to seeing it represented by a first letter and a series of dashes,)
3.    if you are angered by your own mortality.

TIGER TWO:

“When the stars threw down their spears and watered heaven with their tears, did he smile his work to see? Did he who made the lamb make thee? Tyger! Tyger! burning bright in the forests of the night, what immortal hand or eye dare frame thy fearful symmetry?” – William Blake, (1757-1827)

Yes, Blake was right. He who gently made the lamb made the tiger also.

Ah, ferocity is a wondrous tool.

Pursue your goals with ferocity and singularity of purpose.

TIGER THREE:

When you choose a goal to pursue, do you ask, “Is this a mountain I’m willing to die on?”

You should. For we begin to die the day we are born.

“I used to stop for a long time in front of the tiger’s cage to see him pacing back and forth. I liked his natural beauty, his black stripes and his golden stripes. And now that I am blind, one single color remains for me, and it is precisely the color of the tiger, the color yellow.” – Jorge Luis Borges

With every exhalation, we die a little. A moment is gone, a precious grain of sand from the tiny hourglass of life.

Each of us chooses the path we will walk, the mountain on which we will die. Have you chosen yours?

TIGER FOUR:

“When a man wants to murder a tiger he calls it sport; when a tiger wants to murder him he calls it ferocity.” – George Bernard Shaw (1856-1950)      

A man kills a tiger from a distance. But a tiger kills a man face to face, looking into his eyes, saddened by what must be done to survive.

I used a shotgun to kill a little bird on a snowy day when I was eleven. Then, as I looked down from Mount Olympus at the shattered angel in his crystal tomb, I covered him with a tear and swore that I would hunt no more until little birds were given shotguns.

Yes, Tiger, you will make mistakes and have regrets.
But you will also make a family and have a life.

TIGER FIVE:

“Time is the substance I am made of. Time is a river that carries me away, but I am the river; it is a tiger that mangles me, but I am the tiger; it is a fire that consumes me, but I am the fire. The world, alas, is real; I, alas, am Borges.” – Jorge Luis Borges

With every step we take we reach a point of no return, and wonder what might have been.

Am I trying to bring you down? No, I’m trying to stimulate you, wake you up, raise you from your stupor.

The grains of sand are falling, friend.

TIGER SIX:

“There’s a tendency today to absolve individuals of moral responsibility and treat them as victims of social circumstance. You buy that; you pay with your soul. What limits people is lack of character. What limits people is that they don’t have the nerve to star in their own fucking movie, let alone direct it.” – Tom Robbins     

TIGER SEVEN:

Carpe Diem. Seize the day. It is yours.

Roy H. Williams

Did you realize that it was exactly one year ago next week that I first wrote to you about ferocity, focus, intensity and Tigers?

Do you know what needs to be added to, taken from, or altered on your website to make it dramatically more effective? We do.

Would you like to have better presentation skills? Learn the tricks of the big boys.

 

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Random Quote:

“Belief is not a matter of evidence. It is a matter of choice.

This is why a person convinced against their will, remains unconvinced, still.

Evidence rarely informs our beliefs.
More often, our beliefs filter and interpret the evidence.

If you believed that elves caused rain, every rainy day would be proof of elves.

Objective truth is real and it waits for no one’s opinion.
But objective reality is a domain without bias or emotion.

Your mind, and my mind, exist in perceptual reality.
Objective reality is a foreign land we have never visited.

Beauty does not exist in objective reality.
Happiness does not exist in objective reality.
Satisfaction does not exist in objective reality.
Attraction, confidence, disappointment, and loyalty do not exist in objective reality.
They exist only in perceptual reality.

Attraction, confidence, disappointment, and loyalty.

Color does not exist in objective reality. Electromagnetic waves are objective and real, but color exists on when those waves have been translated by our eyes into the colors that we perceive. Color exists only in the mind.

Vibrations traveling – and chemicals dissolved – in air and water are objective and real. But sound, smell, and taste exist only when those vibrations and chemicals have been translated by our ears, nose, and tongue to become the sounds we hear, the smells we detect, and the flavors we taste in our minds. Sound exists only in the realm of the perceptual.

Attraction, confidence, disappointment, and loyalty.

We live in a world of online reviews.
The negative ones are not objective.
But then, neither are the positive ones.
They are opinion, perception, someone’s belief.

Advertising is a form of attraction and persuasion, a transfer of confidence, from where it exists in your mind, into the minds of your prospective customers.

Attraction, confidence, disappointment, and loyalty.
These are real in the mind of your customer.

Your ads must attract their willing attention.
Your ads must give them confidence.
Your product and service must not disappoint them.
And if your ad writer is well and truly wide awake, your customers will be loyal.”

- Roy H. Williams, Wizard of Ads

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