BeagleSword_BWBrown - The Monday Morning Memo

“When you notice a commonality between two or more things, Seinfeld explains, “You say, ‘Oh there’s something there.’ And now we make what’s called a charm bracelet: You take these things and you find a way to associate them.” “So that’s the process: I’m thinking about this [one] thing and then remember this [other] thing, and then you go, ‘Oh there’s something there—let me connect those 2 things.'”

Takeaway 1: Whether it’s in a notebook like Seinfeld, on notecards, in Apple Notes or a Notion database—many great artists have a habit of capturing the interesting thoughts or ideas they come across.

The comedian George Carlin said his capture habit started because… “I had a boss in radio when I was 18 years old, and my boss told me to write down every idea I get even if I can’t use it at the time…and have a system for filing it away—because a good idea is of no use to you unless you can find it…” A lot of creativity, Carlin said, “is discovery. A lot of things are lying around waiting to be discovered and that’s our job is to just notice them and bring them to life.” That’s what Seinfeld did: he noticed the various contexts in which people whisper and brought them to life.

Takeaway 2: The great fantasy and science fiction writer Brandon Sanderson says, “The way that human creativity works is by combination. That’s what we’re really good at. We don’t come up with a completely new creature. We put a horn on a horse and go, ‘Look at that, that’s cool.’ That’s how we create on a fundamental level.”

‘Creativity equals connecting previously unrelated experiences and insights that others don’t see.’ – Steve Jobs”

- Billy Oppenheimer, on Twitter

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