Here’s the transcript, complete with the designers’ names just above the text of the page on which they appear. You’re going to want to find these designers at 99 Designs when you’ve seen what they can do.

How to Get Fantastic Logos from 99 Designs

Average logos are born from average instructions.

Memorable logos are born from memorable instructions.

Don’t instruct your designers. Inspire them.

Two sets of instructions.
Two sets of logos.
Same designers.

Masha & Mishka
We invent equipment and produce training

kuatdesigns
to help non-professionals make better

DEWI 99
videos for their businesses. Friendly.

deetskoink
Helpful. Step-by-step. Simple. Quirky.

Feisal Akbar
We want our customers to feel empowered

PAG-1
to make great videos that share who they are,

DEWI 99
and what they have to offer.

Artvolution
The resulting videos are always unscripted,

jimdesigns
The personality of our brand is witty,

jimdesigns natural,
authentic, real. digitizer light-hearted and smart.

▌Creative ▌™
Our customers aren’t children, but they

Khadija Khan
aren’t boring / stuffy businesses either.

george d
This is the best we got with those instructions.

firman gowir
So we gave them some new instructions

DesignMaster10
“I get it. The words “Vid” and “Better” are abstract

deetskoink
and don’t lend themselves to cool visuals.

AAZ_Studio
Triangular play button icons come with the territory,

george d
and we’ve seen a lot of them.

Masha & Mishka
(Actually, some of them are pretty awesome.)

gustigraphic
That being said, I’m also very open to ridiculous,

Cho Design
attention grabbing visuals,

Valentina Malkova
as long as they’re done well.

Ejk2020
I have a deep appreciation for off-beat,

The Creators
over the top, and silly things

wage rudolf s
– again, as long as they’re done well.

radixnala™
If you have an absurd idea

TWO ZERO FOUR
– even if it doesn’t match the words “VidBetter,”

Gautamkakde
bring the madness.

▌Creative ▌™
A giant fire breathing grizzly bear with

Pandalf
a propeller beanie and a jet pack,

gdesigns99
clutching a video camera? Cool.

HamzaDs
A 19th century nature sketch of a proud fox with a

CHASTEHOUZ
vintage camera strapped on its head? Awesome.

Valentina Malkova
A squirrel with camera, riding a dog as it chases

Mrza designs
a cat? Nice.

hendrei
I’m totally serious.

Cho Design
The money is guaranteed in this contest.

Mat Kambil
If we end up with a strategically safe logo

Abbas Naqvi
for VidBetter, that’s fine.

Designus
But I’m hoping for one

Sudjarwovovich®
that people see and think,

NikKabDesigns
“That’s crazy, what the heck is VidBetter?!”

Sudjarwovovich®
This is your chance to run with that crazy idea

digitizer
that always made you laugh

Valentina Malkova
– but was too risky to ever use.

Kristijan . S
Take that idea,

hendrei
stuff it with dynamite, wrap in bacon, hurl it

Laidback Design
into the sun, then wrap the sun with more bacon.

Batjanis
The parent company is sunpop.com