• Home
  • Memo
    • Past Memo Archives
    • Podcast (iTunes)
    • RSS Feed
  • Roy H. Williams
    • Private Consulting
    • Public Speaking
    • Pendulum_Free_PDF
    • Sundown in Muskogee
    • Destinae, the Free the Beagle trilogy
    • People Stories
    • Stuff Roy Said
      • The Other Kind of Advertising
        • Business Personality Disorder PDF Download
        • The 10 Most Common Mistakes in Marketing
          • How to Build a Bridge to Millennials_PDF
          • The Secret of Customer Loyalty and Not Having to Discount
          • Roy’s Politics
    • Steinbeck’s Unfinished Quixote
  • Wizard of Ads Partners
  • Archives
  • More…
    • Steinbeck, Quixote and Me_Cervantes Society
    • Rabbit Hole
    • American Small Business Institute
    • How to Get and Hold Attention downloadable PDF
    • Wizard Academy
    • What’s the deal with
      Don Quixote?
    • Quixote Wasn’t Crazy
      • Privacy Policy
      • Will You Donate A Penny A Wedding to Bring Joy to People in Love?

The Monday Morning Memo

Beagle_Word_People_PhonemesWord People

Some word-people feel it’s their duty to correct you when you use a word improperly. These people are pedantic, pointy-nose dogs determined to give you a posterior probe, pretending it’s for your own good.

I am not that sort of word-person.

The people of my tribe believe words are colored with sparkling tints of nuance and subtle shades of association.

Add white to a color and the result will be a tint of that color.
Add black and the result will be a shade.
Add both white and black and the result will be a tone.

But if you use “tint” and “shade” and “tone” interchangeably, I promise not to correct you.

The definition of a word affects its color.
The sound of a word determines its tint, shade or tone.

The sounds of words are determined by their phonemes.

Obstruent phonemes are the hard-edged sounds we associate with letters like p, b, d, t, k and g.
Sonorant phonemes are the cushiony sounds we associate with letters like l, w, r, m, n and ng.

Let’s read those lists again, but this time we’ll make the sound represented by the letters rather than saying the names of the letters themselves.

Obstruent phonemes include p, b, d, t, k and g as well as other hard-edged sounds.
Sonorant phonemes include l, w, r, m, n and ng as well as other soft-edged sounds.

The tint, shade or tone of each word we write is affected buy its beginning and ending phonemes.

Those same words when spoken, however, will have their tints, shades and tones further altered by the inflection, accent and pause of the speaker, as well as by their gestures and facial expressions and – wait for it – their “tone” of voice.

That’s right. Your “tone of voice” refers to the balance of light and dark contained in it.

Let’s listen once more to the second sentence of today’s opening paragraph. Count the hard-edged phonemes in those twenty words and you’ll find 24 occurrences of p, t, d, k and g.

Notice how they are stacked for impact:

“These people are pedantic, pointy-nose dogs determined to give you a posterior probe, pretending it’s for your own good.”

You can almost feel the point of that dog’s nose.

Choose your words
not just by their definitions,
but by their sounds.

And now I have made my own point, as well.

Roy H. Williams

Email Newsletter

Sign up to receive the Monday Morning Memo in your inbox!

Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“‘The Holy Church of Christ Without Christ’ is well-written and interesting. But in the end, Antonio García Martínez proved that he was doing exactly what he was mocking: “Tiger got to hunt, bird got to fly; Man got to sit and wonder ‘why, why, why?’ Tiger got to sleep, bird got to land; Man got to tell himself he understand.” -Kurt Vonnegut, Cat’s Cradle

It is obvious that he is an NT (intuitive thinker,) because he loves to work out the puzzle of things and then share what he believes he has learned. Like all of us, Antonio García Martínez ‘got to tell himself he understand.’ But again, the scope of the essay is worthy of the great philosophers and good brother Martínez does know how to condense big ideas into a tight economy of words. But having followed his thesis from beginning to end, the private experiences of my life convince me to continue to believe in Jesus.

 “

- Roy H. Williams, Easter Sunday before the sun came up, April 9, 2023

The Wizard Trilogy

The Wizard Trilogy

More Information

  • Privacy Policy
  • Wizard Academy
  • Wizard Academy Press

Contact Us

512.295.5700
corrine@wizardofads.com

Address

16221 Crystal Hills Drive
Austin, TX 78737
512.295.5700

The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®