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The Monday Morning Memo

Beagle_LampWarning

I’m starting a new tribe – Dulcinea’s Darlings –
and I want you to be in it. Can you find 10 bucks a month?

I asked the wizard if he would let me give a limited edition print of this 16 x 16 painting to all my friends because it’s my personal favorite from his collection of more than 1,000 original works of art featuring Don Quixote and Sancho Panza, those immortal defenders of everything good and beautiful.

Arthur Becher was a famous illustrator 100 years ago. This watercolor was painted and signed by him in 1925. The wizard had to fight like a tiger for it when it came up for sale at a famous auction house recently. I even had to loan him some money from my allowance.  If 10 bucks a month doesn’t frighten you, click over to my secret page and I’ll tell you what you and I are going to accomplish with it. – Indiana Beagle

Quixote_1925_ArthurErnestBecher_780

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Random Quote:

“Beautiful people know they are beautiful.
Smart people know they are smart.
Rich people know they are rich.
You don’t need to tell them.

If you speak about surface qualities, your words are superficial.

If you speak about inner qualities, your words are deep.

Flattery is an attempt at superficial bonding. It is the pickup line of a creep in a bar, hitting on a pretty girl.

Has it ever occurred to you that creeps talk to women about the ‘features and benefits’ they see on the surface of the woman? And then they describe their own ‘features and benefits.’

Transactional ads are written to entice you to buy a product; “Give me what I want, and I’ll give you what you want.”

We settle for sex when we cannot find love.

I am talking to you about advertising.

Most advertising focuses on ‘features and benefits’ because most marketing is created by morons.

The woman in the bar is your customer.  She is standing alone on a tiny island surrounded by an ocean of ‘features and benefits’ but it is an ocean only a few inches deep.

What do you think would happen if you advertised what your customer really wants? What do you think would happen if that woman realized that your only goal was to rescue her from that tiny little island?

In your advertising: Bond with your customer. Connect with your customer. Care about your customer. And then don’t be surprised when they call you.”

- Monday Morning Memo, November 6, 2023

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