Whisk(e)y Marketing School is a new division of Wizard Academy that teaches storytelling, pageantry and ritual to men and women who want to become certified Whiskey Sommeliers. Strangely, the wizard doesn’t imbibe either of these, but Vice-Chancellor Whittington does his best to pick up the slack on Scotch (Whisky) and Cognoscenti Tom Fischer of the famed BourbonBlog.com picks up the wizard’s slack on Bourbon (Whiskey.) See them both on the job in the videos below. – Indy

Our new video guy, Chad, shot a 37-minute video of Whittington sampling several single-malts. That video is currently being played on televisions all over the world. People like to sit and drink Scotch with B’rer Daniel. Weird, huh?  A highly accelerated 6-minute version is below. Worth a look.