Brooklyn1980 - The Monday Morning Memo

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Prospect Theory and Peak-End Theory were established Daniel Kahneman and his research partner, Amos Tversky.

Regarding Peak-End Theory, Kahneman says, ‘Memory was not designed to measure ongoing, or total suffering. For survival, you really don’t need to put a lot of weight on duration of experiences. It is how bad they are and whether they end well, that is really the information you need as an organism.’

Kahneman went on to win the Nobel Prize in 2002. He would doubtless have shared that prize with Amos Tversky but Tversky had passed away and the Nobel is not awarded posthumously.

Kahneman and Tversky were the Lennon and McCartney ‘odd-couple’ of psychology. Like John Lennon, Kahneman was dark and brooding. Like Paul McCartney, Tversky was all light and brightness and found much of life funny. It was this pairing of opposites that made them unstoppable.

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- Roy H. Williams, Monday Morning Memo, Dec 5, 2022

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