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The Monday Morning Memo

Our new Youtube channel is gaining 100 new subscribers per day! That’s a new subscriber every 12 minutes, 20 hours a day. We’re now up to nearly 8,000. (Brian Brushwood, on the other hand, has more than 2,000,000 subscribers to his channels. Not views, subscribers.) But even though our channel is still small, it’s driving a lot of new students to Wizard Academy. The executive team from White Castle was in the tower just last week for in-depth brand-building classes because one of them had previously been here for training as a Whiskey Sommelier. HEADS UP, RABBIT HOLE TRIBE: Brian Brushwood is going to teach you How to Build an Audience With Video. (Snag a room on campus before they’re gone.)

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Random Quote:

“Laid side-by-side, a stick and a rope of the same length share a similar profile. Likewise, rules and principles look alike even though they have little in common.

Rules are like sticks. You can prod people with them.
You can threaten people with them.
You can beat people with them.
But you cannot lead people with them.

When a rule doesn’t fit the circumstance, your only choice is to break it.

Principles are like rope, able to conform to the shape of any problem. They are less brittle than rules, and stronger. Principles whisper valuable advice and people are happily led by them.

A rule requires obedience. A principle requires contemplation.

Rules are demanded by people
who have not the wit to understand and apply
the appropriate, all-encompassing principle.
“

- Roy H. Williams

The Wizard Trilogy

The Wizard Trilogy

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