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The Monday Morning Memo

Hi Indy,

I captured this picture today from the back of the room (in a city and location I’m legally unable to disclose… I’ve also pixelated the faces) as Charlie Moger captivated an exclusive room of North America’s best large animal veterinarians. These surgeons work with the horses, trainers, and owners whose names are known to both us and the history books. 

This invitation-only group wanted to know how to incorporate bonding, video storytelling, and knowing What to Leave Out of the marketing for their practices, and Charlie had them hanging on his every word. 

You and The Wizard would have been proud…

Tim Miles,
Wizard of Ads Partner

PS – If you didn’t click that link in the Monday Morning Memo where the wizard talked about the exciting new blog featuring case histories and advice from Tim Miles and Charlie Moger and the 4-dozen other carefully-recruited Wizard of Ads partners, here is your second chance. You can thank me later. – Indy

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Random Quote:

“In the late summer of that year we lived in a house in a village that looked across the river and the plain to the mountains. In the bed of the river there were pebbles and boulders, dry and white in the sun, and the water was clear and swiftly moving and blue in the channels. Troops went by the house and down the road and the dust they raised powdered the leaves of the trees. The trunks of the trees too were dusty and the leaves fell early that year and we saw the troops marching along the road and the dust rising and leaves, stirred by the breeze, falling and the soldiers marching and afterward the road bare and white except for the leaves.

“I read that paragraph and I want to cry. It’s incredibly beautiful. He broke every rule. All the repetition! In four sentences is the word ‘and’ 15 times. What’s going on is just an unforgettable display of rhythmic mastery. There’s a kind of, almost a kind of hypnosis, an incantation that I think that is about the frame of mind that you’re going into the war with.” – Stephen Cushman, Literary Scholar

“By re-listening to Bach – and by recognizing the repetition of particular notes in Bach – that was inspiration arising A Farewell to Arms.” – Miriam Mandel, Literary Scholar”

- Ernest Hemingway, opening lines of A Farewell to Arms

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