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The Monday Morning Memo

Let’s be honest, you can’t always answer the phone
and that is especially true if you are a small owner-operated business. 

I work with a client just like this in Canada.  Stadium Property Stars. 
The owner is awesome, works very hard and loves his customers.  He makes every effort to answer every single call without letting it go to voicemail.  God bless him, he tries.  Unfortunately, he misses some.  He always feels like he lets his customer down a little when it goes to voicemail.

Well, Mick Torbay, a fellow Wizard of Ads partner, has a solution for those times when you just can’t make it to the phone, but want to keep your customer thinking and feeling positive about you.  Mick writes and records magical outgoing phone messages.  

Each one is a mini, completely made up story that shows off the lighthearted side of Stadium Property Stars.  They tell everyone about Mick’s crazy messages.  The best part is they have people calling now that hope the phone doesn’t get answered so they can listen to the newest one.  Some of these callers have even become new customers.

Mick’s storyful messages are keeping customers happy even though their calls were not answered.  So happy in fact, that those that hear the voicemail are sharing them with others and laughing along with the owner when he calls them back.

So, Indy, what do you think?  I have attached the last few of Mick’s messages for Stadium Property Stars.  Take a listen, you won’t be sorry.

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Random Quote:

“Deep listening is an act of surrender. We risk being changed by what we hear.

When I really want to hear another person’s story, I try to leave my preconceptions at the door and draw close to their telling. I am always partially listening to the thoughts in my own head when others are speaking, so I consciously quiet my thoughts and begin to listen with my senses.

Empathy is cognitive and emotional—to inhabit another person’s view of the world is to feel the world with them. But I also know that it’s okay if I don’t feel very much for them at all. I just need to feel safe enough to stay curious.

The most critical part of listening is asking what is at stake for the other person. I try to understand what matters to them, not what I think matters. Sometimes I start to lose myself in their story. As soon as I notice feeling unmoored, I try to pull myself back into my body, like returning home. As Hannah Arendt says, ‘One trains one’s imagination to go visiting.’ When the story is done, we must return to our skin, our own worldview, and notice how we have been changed by our visit.”

- Valarie Kaur, documentary filmmaker

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