Many companies have valuable assets they underutilize or don’t use at all. These assets are customer purchase data and preferences, and if these companies don’t use artificial intelligence to mine those preferences, they are missing out on a hefty vein of marketing gold. Raj Venkatesan is one of the nation’s most respected experts on the use of AI in marketing. Listen in as Raj shares his five-stage road map that any company can follow to reap AI riches. Who else but roving reporter Rotbart, and where else but MondayMorningRadio.com?