Would you rather (1.) fight a massive wildfire requiring the evacuation of more than 20,000 people, or (2.) bootstrap a start-up, with no outside investors, that will sell an untested app? Clive Savacool has successfully done both. Battling blazes for 25 years turned out to be excellent preparation for extinguishing the many firestorms faced by entrepreneurs. Listen in as Clive tells roving reporter Rotbart how both of these jobs taught him that the key to leadership is to understand human behavior and motivations.