• Home
  • Memo
    • Past Memo Archives
    • Podcast (iTunes)
    • RSS Feed
  • Roy H. Williams
    • Private Consulting
    • Public Speaking
    • Pendulum_Free_PDF
    • Sundown in Muskogee
    • Destinae, the Free the Beagle trilogy
    • People Stories
    • Stuff Roy Said
      • The Other Kind of Advertising
        • Business Personality Disorder PDF Download
        • The 10 Most Common Mistakes in Marketing
          • How to Build a Bridge to Millennials_PDF
          • The Secret of Customer Loyalty and Not Having to Discount
          • Roy’s Politics
    • Steinbeck’s Unfinished Quixote
  • Wizard of Ads Partners
  • Archives
  • More…
    • Steinbeck, Quixote and Me_Cervantes Society
    • Rabbit Hole
    • American Small Business Institute
    • How to Get and Hold Attention downloadable PDF
    • Wizard Academy
    • What’s the deal with
      Don Quixote?
    • Quixote Wasn’t Crazy
      • Privacy Policy
      • Will You Donate A Penny A Wedding to Bring Joy to People in Love?

The Monday Morning Memo

Quotes from a French Cafe

May 19, 2025

| Download
https://episodes.captivate.fm/episode/6ea41c42-21aa-4cbc-b0ac-322da73c5199.mp3

Pennie and I had a difficult week a long way from home.

It began with a piece of gravel that cracked her windshield.

Looking back, we should have just lived with it. But we didn’t know that at the time.

We dropped her car off at the appointed time on the appointed day. When Pennie picked it up, the upper-left corner of her new windshield whistled loudly at speeds above 30mph. She called the windshield people. They gave her a new appointment.

When we picked it up for the second time, the whistle was only a little less loud than it had been, but she decided to live with it. There are a lot of things in life more annoying than a whistling windshield.

We didn’t know it, but we were about to experience a long series of those “more annoying” things.

Driving for 4 hours in a rainstorm to see your mother in the hospital is not a bad experience unless your previously-whistling windshield is now pouring quarts of water into your car.

Things went downhill from there for several days.

I won’t bore you with the details because the real purpose of this note is to tell you what happened that turned everything around for us.

We discovered a wonderful French cafe just two blocks from Clearfork Hospital in Fort Worth. Halfway through the meal, I went to their website to see if they had a location in Austin. They don’t, but I’m sure they soon will.

Meanwhile, Pennie went to romanticspotsfortworth.com to see if Clarissa had discovered and listed this amazing cafe.

Of course, she had. Clarissa is really good at her job.

Angela brought our next course to the table. I said, “We found out about you at romanticspotsfortworth.”

To our delight, Angela said, “Yes! They sent us an award with the cutest logo on it! Everyone was excited.”

Pennie and I chose not to mention that we own the romanticspots websites.

When Angela departed, I scrolled all the way to the bottom of the cafe’s website where I encountered a carousel of remarkable quotes.

 “People who love to eat are always the best people.”
– Julia Child

“If more of us valued food and cheer and song above hoarded gold, it would be a merrier world.”
– J.R.R. Tolkien, from “The Hobbit”, spoken by Thorin Oakenshield

“No act of kindness, no matter how small, is ever wasted.”
– Aesop, “The Lion and The Mouse”

“Believe those who are seeking the truth. Doubt those who find it.”
– Andre Gide

Having been distracted by every bad thing that had happened since our 4-hour trip in a flooded car, these next two quotes hit me pretty hard.

“You’ll miss the best things if you keep your eyes shut.”
– Dr. Seuss

“The flower that blooms in adversity is the most beautiful of all.”
– Walt Disney

Each of the remaining quotes at the bottom of that menu lifted me a little bit higher.

“All grown-ups were once children… but only few of them remember it.”
– Antoine de Saint-Exupéry, “The Little Prince”

“Where you tend a rose, my lad, a thistle cannot grow.”
– Frances Hodgson Burnett, “The Secret Garden”

“True love is like a fine wine, the older the better.”
– Fred Jacob

“It is better to know how to learn than to know.”
– Dr. Seuss

“The most beautiful things in the world cannot be seen or touched, they are felt with the heart.”
– Antoine de Saint-Exupéry

And then this line lifted from “A Room of One’s Own” by Virginia Wolf made me smile and remember where I was.

“One cannot think well, love well, sleep well, if one has not dined well.”

And then Andre Gide encouraged me to quit looking at what was behind me.

“Man cannot discover new oceans unless he has the courage to lose sight of the shore.”

In the space of just a few minutes, a carousel of curated quotes at the bottom of a cafe menu convinced me to look beyond the windshield.

As you read this, I am adding a 450-year-old quote from Michel de Montaigne to that transformative list of quotes from Rise cafe in the shops at Clearfork. Are you ready? This is it:

“The surest sign of wisdom is continual cheerfulness.”

Look beyond the windshield, friend. It’s a beautiful world out there.

Roy H. Williams

Anya Cheng spent 15 years as an executive at Meta, eBay, and Target before launching her own venture. Today she uses AI and personalized styling to rent clothing to men who dislike shopping, but need to look good for professional and social occasions. Her two-year-old company has run a gauntlet of challenges, from limited financial and human resources to the steep personal transition of relying almost entirely on her own judgment. Listen in as Anya candidly describes her gritty, unpredictable journey to Roving reporter Rotbart on this week’s eye-opening edition of MondayMorningRadio.com.

Email Newsletter

Sign up to receive the Monday Morning Memo in your inbox!

Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“

When bodybuilders cross the beach they don’t walk so much as move forward by striking a series of poses.

“

- Meisje

The Wizard Trilogy

The Wizard Trilogy

More Information

  • Privacy Policy
  • Wizard Academy
  • Wizard Academy Press

Contact Us

512.295.5700
corrine@wizardofads.com

Address

16221 Crystal Hills Drive
Austin, TX 78737
512.295.5700

The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®