“I can teach a monkey how to write TV ads and social media bits and website copy IF THAT MONKEY IS ALREADY A WORLD-CLASS RADIO WRITER.  You and I know that radio scripts are the towering high-dive of the Writing Olympics; radio scripts separate the true magicians from the con-men, the astronauts from the kite-fliers, the miracle workers from the nose-pickers, and the big dogs from the yapper-dogs.
If you can write radio scripts that captivate the heart and mind, you can write anything.”


– Roy H Williams
in the rabbit hole of the MondayMorningMemo for
January 17, 2022