The pencil scratched the yellow legal pad like a violin bow on catgut. No pictures, no props, no smiling actors—just words. Words and time.
Ever tried to hold someone’s attention for sixty seconds using only sound? It’s like juggling knives in a wind tunnel.
Radio is the rodeo of writing.
You ride the bull or you eat dirt.
No edit button. No pretty font.
No second chance.
Just the raw sound of your soul, broadcast into the void.
TV? Social media? Website copy? Child’s play if you’ve tamed the dragon of radio.
A world-class radio writer can do it all because they’ve done the hardest thing already. So if you’re looking to hire a copywriter, ask them this: “Can you move me—with your voice alone?”
The true writer isn’t looking for easier; they’re hunting the hard.
– sent to me by a rando in my canoe – RHW