Who in the world would hire an ad writer who says you shouldn’t expect your ads to start working right away?

The smartest business owners in America, that’s who.

Mick Torbay is a wildly successful maverick marketer, one of the elite Wizard of Ads partners. He says the biggest problem in advertising is the business owner who has “direct response” tunnel vision when it comes to advertising. Mick is one of those rare experts who truly knows — and can explain — why some ads succeed spectacularly while others crash and burn. Brace yourself for bold ideas as roving reporter Rotbart and his deputy, Maxwell, talk with one of the brightest minds in America. Take a deep breath
and get ready for Mick Torbay.