• Home
  • Memo
    • Past Memo Archives
    • Podcast (iTunes)
    • RSS Feed
  • Roy H. Williams
    • Private Consulting
    • Public Speaking
    • Pendulum_Free_PDF
    • Sundown in Muskogee
    • Destinae, the Free the Beagle trilogy
    • People Stories
    • Stuff Roy Said
      • The Other Kind of Advertising
        • Business Personality Disorder PDF Download
        • The 10 Most Common Mistakes in Marketing
          • How to Build a Bridge to Millennials_PDF
          • The Secret of Customer Loyalty and Not Having to Discount
          • Roy’s Politics
    • Steinbeck’s Unfinished Quixote
  • Wizard of Ads Partners
  • Archives
  • More…
    • Steinbeck, Quixote and Me_Cervantes Society
    • Rabbit Hole
    • American Small Business Institute
    • How to Get and Hold Attention downloadable PDF
    • Wizard Academy
    • What’s the deal with
      Don Quixote?
    • Quixote Wasn’t Crazy
      • Privacy Policy
      • Will You Donate A Penny A Wedding to Bring Joy to People in Love?

The Monday Morning Memo

ATTRACTION TO THE ICONIC

Icons, myths, and archetypes every with every generation.

An icon is an artifact that represents an idea bigger than itself.

Religious artifacts… Lifestyle artifacts: Tetris, Pong, and Pac-Man were the iconic video games in the early arcade era. They stood side-by-side with pinball machines.

Societal artifacts…Marilyn Monroe, Raquel Welch, and Farah Fawcett were the iconic sex symbols of the Baby Boomers, but the average young man today does not recognize those names. Likewise, the iconic bands, concerts, cars, and video games are no longer of consequence to anyone under 45. 

A myth is a story that represents an idea bigger than itself.
[name some myths]

An archetype is the symbol of a behavior pattern that is commonly repeated.
[name some archtypes and some contemporary expressions of them… Darth Vader?]

We have icons, myths, and archetypes because value the symbolic. Visual patterns, auditory patterns, patterns of behavior, and patterns of events are seized upon by the amazing right-hemispheres of our brains.

When a pattern is stored in our subconscious, we call it intuition.

When a pattern is repeated once too often, we call it a cliché.

Liberal and Conservative are categories of political ideology. We all know those words and we use those words as though we all agree on what those words mean. 

“I’ve just realized something,” said Nafai.

Issib didn’t answer – he was far enough ahead that Nafai wasn’t sure he could even hear. But Nafai went ahead and said it anyway, speaking even more softly, because he was probably saying it only to himself. “I think that I say those things that make people so angry, not because I really mean them, but because I simply thought of a clever way to say them. It’s a kind of art, to think of the perfect way to say an idea, and when you think of it then you have to say it, because words don’t exist until you say them.”
– Orson Scott Card, Memory of Earth, p. 15

Joseph Campbell wrote, “Myth is the secret opening through which the inexhaustible energies of the cosmos pour into human cultural manifestation.” (The Hero with a Thousand Faces) But I fear that Joseph took that idea too far when he decided that God was just “a metaphor for a mystery that absolutely transcends all human categories of thought… Half the people in the world are religious people who think that their metaphors are facts.”

But other than 

“God is a metaphor for a mystery that absolutely transcends all categories of human thought. …  It’s as simple as that. … Half the people in the world are religious people who think that their metaphors are facts.” – Joseph Campbell

Email Newsletter

Sign up to receive the Monday Morning Memo in your inbox!

Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“Without words, hearts and minds are isolated. Without words, it would be impossible to transfer ideas, express thoughts and communicate wills between two unconnected hearts. It is no wonder then that God chose a word to open his heart to us and our hearts to him… and the Word became flesh.”

- Chris Rush

The Wizard Trilogy

The Wizard Trilogy

More Information

  • Privacy Policy
  • Wizard Academy
  • Wizard Academy Press

Contact Us

512.295.5700
corrine@wizardofads.com

Address

16221 Crystal Hills Drive
Austin, TX 78737
512.295.5700

The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®