It’s raining, it’s pouring, what are you ignoring?

Are you aware of the current state of weather intelligence?

A new era of meteorology has dawned. Weather forecasting is now a form of business intelligence. The weather forecasts of yesterday were notoriously inaccurate. They suggested only what we should wear and whether or not we should wait to wash the car. Tom Weber was the executive editor who decided what would be on the cover and which stories would be featured in TIME magazine. Today he is saying that the biggest story in America that everyone is ignoring is the degree to weather forecasting has become stunningly accurate. Even down to the level of micro forecasts confined to small geographic areas. 

Weather has an impact on every business. Find out how and why and what to do next, as Tom Weber explains it all to roving reporter Rotbart and his deputy rover, Maxwell. It’s going to be a day of thunder and lightning at MondayMorningRadio.com!