Eveline Shen is an operating-systems programmer — not for computers, but for people. Eveline helps leaders rewire the limiting patterns that hold them back — including perfectionism, people-pleasing, and self-sacrifice — and replace them with what she calls “courageous” actions. Her clients are primarily organizations advocating for social change, many of whom instinctively view business leaders and entrepreneurs not as partners, but as adversaries. But as Eveline explains to roving reporter Rotbart, everyone wins when they make a more deliberate effort to communicate with, understand, and learn from one another.

 

Roy’s reading of this week’s MMMemo is on the website page for Nov. 24, 2025.
Below is an alternate reading of that same memo. – Indy