BeagleDali - The Monday Morning Memo

Dali lost a bet, so he had to wrap a slinky around his neck like it was a feather boa.

“A confused customer never buys.”

“America sorts its mail over a trash can.”

“Refine your headline.” / “Once you’ve written your headline, you’ve spent 80% of your marketing dollars.”

“The easiest thing for a reader to do is stop reading.”

“Marketing is too important to be left to the marketing department.”

“A golden offer beats a golden pen.”

“When it doubt, pick a fight.”

“What you stand against is more powerful than what you stand for.”

- The Collected Copy Writing Wisdom of Jeff Sexton, Wizard of Ads®

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