When America gets mad at the French we rename french fries “Freedom Fries.”  We've done it twice during my lifetime and neither time did it ever catch on.

But it did make us look petty and small.

Last week the Willis Insurance Group leased 140,000 square feet in Chicago's landmark Sears Tower and proudly announced that part of their lease agreement was that the tower would now be known as Willis Tower.

Sure thing, Willis.

Corporate ego never ceases to amaze me.

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