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The Monday Morning Memo

“Must I stay forever 

before this impenetrable mirror

where I come up against myself, face to face?”

– Colette 

Colette was the pen name
of the French novelist 

Sidonie-Gabrielle Colette. 

(28 January 1873 – 3 August 1954). 

She is best known, 
in the English-speaking world, 
for her novel Gigi, a 1944 novella. 

The plot focuses on a young Parisian girl 
being groomed for a career as a courtesan 
and her relationship with the wealthy, cultured man 
who discovers that he is in love with her.

 


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Random Quote:

“Every surgeon has a surgical plan before they take scalpel in hand, just as every ad writer has a message plan before they take pen in hand.

But the operation that follows does not always go according to plan. What does the surgeon do when their hands are inside a person and they discover something unexpected?

The surgeon does exactly what the ad writer does when they are deep into the guts of an ad and discover something unexpected: they improvise.

Plan A is based on assumptions and probabilities.

Plan B is based on realizations and realities.

Never be ashamed to pivot to Plan B.”

- Roy H. Williams, Oct 8, 2021

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