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The Monday Morning Memo

 

 

 

On their first wedding anniversary, Jackie gave John a poem she had written:

Meanwhile in Massachusetts Jack Kennedy dreamed

Walking the shore by the Cape Cod Sea

Of all the things he was going to be.

 

He breathed in the tang of the New England fall

And back in his mind he pictured it all,

The burnished New England countryside

Names that a patriot says with pride

Concord and Lexington, Bunker Hill

Plymouth and Falmouth and Marstons Mill

Winthrop and Salem, Lowell, Revere

Quincy and Cambridge, Louisburg Square.

This was his heritage—this his share

Of dreams that a young man harks in the air.

The past reached out and tracked him now

 

He would heed that touch; he didn’t know how.

Part he must serve, a part he must lead

Both were his calling, both were his need.

 

Part he was of New England stock

As stubborn, close guarded as Plymouth Rock

He thought with his feet most firm on the ground

But his heart and his dreams were not earthbound

He would call new England his place and his creed

But part he was of an alien breed

Of a breed that had laughed on Irish hills

And heard the voice in Irish rills

 

The life of that green land danced in his blood

Tara, Killarney, a magical flood

That surged in the depth of his too proud heart

And spiked the punch of New England so tart

Men would call him thoughtful, sincere

They would not see through to the Last Cavalier

 

He turned on the beach and looked toward his house.

On a green lawn his whit house stands

And the wind blows the sea grass low on the sands

There his brothers and sisters have laughed and played

And thrown themselves to rest in the shade.

The lights glowed inside, soon supper would ring

And he would go home where his father was King.

But no he was here with the wind and the sea

And all the things he was going to be.

 

He would build empires

And he would have sons

Others would fall

Where the current runs

 

He would find love

He would never find peace

For he must go seeking

The Golden Fleece

 

All of the things he was going to be

All of the things in the wind and the sea

   – Jacqueline Bouvier Kennedy

 

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Random Quote:

“Belief is not a matter of evidence. It is a matter of choice.

This is why a person convinced against their will, remains unconvinced, still.

Evidence rarely informs our beliefs.
More often, our beliefs filter and interpret the evidence.

If you believed that elves caused rain, every rainy day would be proof of elves.

Objective truth is real and it waits for no one’s opinion.
But objective reality is a domain without bias or emotion.

Your mind, and my mind, exist in perceptual reality.
Objective reality is a foreign land we have never visited.

Beauty does not exist in objective reality.
Happiness does not exist in objective reality.
Satisfaction does not exist in objective reality.
Attraction, confidence, disappointment, and loyalty do not exist in objective reality.
They exist only in perceptual reality.

Attraction, confidence, disappointment, and loyalty.

Color does not exist in objective reality. Electromagnetic waves are objective and real, but color exists on when those waves have been translated by our eyes into the colors that we perceive. Color exists only in the mind.

Vibrations traveling – and chemicals dissolved – in air and water are objective and real. But sound, smell, and taste exist only when those vibrations and chemicals have been translated by our ears, nose, and tongue to become the sounds we hear, the smells we detect, and the flavors we taste in our minds. Sound exists only in the realm of the perceptual.

Attraction, confidence, disappointment, and loyalty.

We live in a world of online reviews.
The negative ones are not objective.
But then, neither are the positive ones.
They are opinion, perception, someone’s belief.

Advertising is a form of attraction and persuasion, a transfer of confidence, from where it exists in your mind, into the minds of your prospective customers.

Attraction, confidence, disappointment, and loyalty.
These are real in the mind of your customer.

Your ads must attract their willing attention.
Your ads must give them confidence.
Your product and service must not disappoint them.
And if your ad writer is well and truly wide awake, your customers will be loyal.”

- Roy H. Williams, Wizard of Ads

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