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Monday Morning Memo

The boy’s family moved into an old house in the country when he was 5 years old. The first night, there was constant barking from a dog somewhere out back. It was non-stop. Finally, for some peace and quiet, the boy was allowed to bring the dog inside.

The small dog was a pitiful sight. She had long shaggy hair that was brown, black and white. Her ears were too long. Her legs were short and her body was long. She had a sweet face.

The dog was so pitiful looking, the boy named her Poor Pitiful Pearl. It was the beginning of a lifelong friendship.

Pearl was the smartest dog in the world. She could understand human talk.
You could just look at her and say, “Pearl, do you need to go out?” If she needed to, she would go and sit by the door.

Pearl slept with the boy. If Pearl was ready for bed before he was, she would go sit by his bedroom door. It was Pearl’s sign that it was bedtime.

Pearl had a favorite chair to relax in. If someone was in her chair, she would sit at their feet and stare at them. Sooner or later, they would scooch over or get up.

Pearl could sit up and beg. It was her only trick. She was excellent at it.

Pearl was a fast runner. Her short legs put her low to the  ground. Pearl could “run like the wind.”

If the family left in the car, Pearl would wait. When she saw the car turn into the drive, she would start running in a circle. Faster, faster and faster she’d run. It was her ‘welcome home’ to the boy.

Pearl was a good dog.
She didn’t chase cars or cats. 
She didn’t growl or snarl at people.

Pearl had a litter of mixed-mutt pups.
The ad in the classifieds described the giveaways as Pearl Pups.
Several called saying they were not familiar with the Pearl breed.
The boy interviewed every likely pup owner before allowing adoption of a Pearl pup.

When the boy wasn’t at home, Pearl would sometimes wander the neighborhood. No one minded except the neighbor who lived directly across the street. The neighborhood called him “Coach”. Coach had a habit of interrupting and “coaching” the children playing In the park next door.

Coach reported Pearl to the authorities on a  “dog at large” charge.
He filed the complaint because Pearl did not stay in her own yard.

After two charges, two court appearances and two fines paid, a fence was built to keep Pearl at home.

Behind the fence, Pearl’s only access to protection from the weather was inside the garage. There she found and drank some antifreeze.

The boy, now a young man, came home to find Pearl collapsed.

The veterinarian said dogs are attracted to antifreeze because of its sweet taste; it is deadly.

Pearl did not survive.

Pearl and the boy had been best friends for 13 years; almost all the boy’s life.

The boy was Roy H. Williams.

– Sue Williams

Sundown in Muskogee: The Story of a Childhood

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Random Quote:

“

In 2020, the NIKE brand team shifted from brand marketing to digital marketing and from brand enhancing to sales activation. All in.

Because of that, the CMO of that time made a few epic moves:

  1. shift from CREATE DEMAND to SERVE AND RETAIN DEMAND, which meant that most of the ad spend was directed to those who were already Nike consumers (or “members”).
  2. massive growth of programmatic advertising investment (as of 2021, to drive traffic to Nike.com, Nike started investing in programmatic advertising and performance marketing at double or more of the share of resources usually invested in the other brand activities). For sure, the former CMO was ignoring the growing academic literature around the inefficiencies of investment in performance marketing/programmatic advertising, due to frauds, rising costs of mediators and declining consumer response to those activities. Things that were suggesting other large B2C companies – like Unilever and P&G – to reduce those kind of DC investments in the same exact period… Because of that, Nike invested a material amount of dollars (billions) into something that was less effective but easier to be measured vs something that was more effective but less easy to be measured. In conclusion: an impressive waste of money.

“

- Peter Yang

The Wizard Trilogy

The Wizard Trilogy

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