AcadMap 2020 - The Monday Morning Memo

“For the first time in history people feel that they are living inside a larger kind of ‘now,’ a ‘now’ that they are sharing with people whom they have never set eyes on. And this feeling is not shaped by direct contact with experience, by things as they are; it is entirely a product of things as they are presented. Of media. What started out as a tool, a combination package of public service and commercial entertainment, has slipped out of individual control and has taken on a life of its own. Now the image in the mirror moves and the body follows.

…News and information alone will no longer hold the mass audience. The appetite for sensation, for the giddy pacing that suggests that at last something interesting is really happening, has forced newscasters and publishers to keep one eye fixed on the salability of their ‘product.’ (Events as products – property – think of it!)”

- Sven Birkerts, An Open Invitation to Extraterrestrials, (1985)

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