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The Monday Morning Memo

“Alchemy is the power to change or create things in a way that seems mysterious and magical, transmuting a common substance, usually of little value, into a substance of great value. Through the creation of handcrafted cocktails, fresh coffees, and indulgent desserts, the same process will be experienced in ALCHEMY.”

“You will experience the mystery of ALCHEMY in this handcrafted and detailed venue that will display the wares of the Alchemist and the never-ending chaos of an Alchemist’s den. This is a space for testing and tasting, a space for experience, a space for the insatiably curious; a spirit-forward space.”

“Concoctions of coffee, cocktails, and confections created through a process that seems like magic will be served to individuals, couples and groups.”

– Darren Fagan,
Senior Project Manager and Designer, Irish Pub Company

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Random Quote:

“

A strategy has to be more than buzzword-deep.

In 2017, a publicly traded beverage company called the Long Island Iced Tea Corp. announced that it was renaming itself Long Blockchain Corp. They gave no justification for the pivot.

But based on the name change alone to replace ‘iced tea’ with ‘blockchain,’ their stock price surged 380%. Temporarily, that is – their stock was later delisted.

That’s an extreme (and silly) example of a company of claiming to be ‘buzzword-first,’ using the hype of a new technology without connecting the dots to how that technology might uniquely further the company’s strategy.

“

- Tom Fishburne, Marketoonist, June 2, 2025

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512.295.5700

The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®