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The Monday Morning Memo

I Did Not Make It Up

Dreamthorp, a remembrance of his little village in Scotland, was written by Alexander Smith in the same year Abraham Lincoln penned the Gettyburg Address. Here is the passage from which Bradbury lifted the quotation:

“From the little height where I am now sitting, I see it beneath me. Nothing could be more peaceful. The wind and the birds fly over it. A passing sunbeam makes brilliant a white gable-end, and brings out the colours of the blossomed apple-tree beyond, and disappears. I see figures in the street, but hear them not. The hands on the church clock seem always pointing to one hour. Time has fallen asleep in the afternoon sunshine. I make a frame of my fingers, and look at my picture. On the walls of the next Academy’s Exhibition will hang nothing half so beautiful!”

“My village is, I think, a special favourite of summer’s. Every window-sill in it she touches with colour and fragrance; everywhere she wakens the drowsy murmurs of the hives; every place she scents with apple-blossom. Traces of her hand are to be seen on the weir beside the ruined mill; and even the canal, along which the barges come and go, has a great white water-lily asleep on its olive-coloured face. Never was velvet on a monarch’s robe so gorgeous as the green mosses that beruff* the roofs of farm and cottage, when the sunbeam slants on them and goes.”

* This is an abbreviant, I think, of beruffle.

Until next week,

Aroo to you.

Indiana Beagle

 

 

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Random Quote:

“Let’s talk about social media as an advertising channel:

The Army National Guard blew $88 million on a deal with NASCAR that yielded only 20 recruits, according to USA Today

The U.S. Army’s $11 million advertising deal with Dwayne “The Rock” Johnson and his United Football League to bring in new G.I.s may actually have hurt recruiting efforts, according to documents obtained by Military.com.

Bob Hoffman hit the nail on the head when he said, ‘Social media is fine for keeping in touch with your heavy users and the customers already interested in you, but it doesn’t build businesses and create new customers.’

‘If you look at Facebook, Instagram and Snapchat it’s not about people sharing their enthusiasm for brands and ‘joining the conversation’. It’s about traditional paid advertising, nobody is having conversations about brands. It’s bullshit.’

‘On social media, for every success there are 10,000 failures. You have to be really good at it and there are very few people that can do it. Why are 97 per cent of all ads, books, movies and films crappy? Because it’s really, really difficult to make good stuff. And it’s the same with social media. Most of it is worthless and has no creativity or imagination to it.’

 “

- Friar Duck

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