• Home
  • Memo
    • Past Memo Archives
    • Podcast (iTunes)
    • RSS Feed
  • Roy H. Williams
    • Private Consulting
    • Public Speaking
    • Pendulum_Free_PDF
    • Sundown in Muskogee
    • Destinae, the Free the Beagle trilogy
    • People Stories
    • Stuff Roy Said
      • The Other Kind of Advertising
        • Business Personality Disorder PDF Download
        • The 10 Most Common Mistakes in Marketing
          • How to Build a Bridge to Millennials_PDF
          • The Secret of Customer Loyalty and Not Having to Discount
          • Roy’s Politics
    • Steinbeck’s Unfinished Quixote
  • Wizard of Ads Partners
  • Archives
  • More…
    • Steinbeck, Quixote and Me_Cervantes Society
    • Rabbit Hole
    • American Small Business Institute
    • How to Get and Hold Attention downloadable PDF
    • Wizard Academy
    • What’s the deal with
      Don Quixote?
    • Quixote Wasn’t Crazy
      • Privacy Policy
      • Will You Donate A Penny A Wedding to Bring Joy to People in Love?

The Monday Morning Memo

Apples and
Peanut Butter

Forget chips and dip. Take a walk on the wild side. This All-American recipe is illegal in 7 states and under investigation in 12 more. Do it correctly and you’ll howl at the moon. You’ll throw rocks at policemen. You’ll dance like Fred Astaire. You’ll write a letter to Jimi Hendrix. He’ll read it.

Step One: The Purchase
Go to the store known for great produce. Approach the fruits with reverence.

Step Two: The Discipline
Ignore the fact that Fuji apples are oddly misshapen and strangely colored. This is a clever disguise to redirect unworthy apple shoppers to the mushy, pretty apples we see in coloring books and on after-school TV specials starring Jodie Foster when she was nine.

Step Three: The Selection
Mutter under your breath continuously,
“There are no apples but Fuji apples.
  There are no apples but Fuji apples.
  There are no apples but Fuji apples.
  And Honey Crisp when you can get them.”
Repeat until the Fujis are purchased and you’re safely back in your car.

Step Four: The Cut
Use a Dalla Piazza apple slicer to create perfect apple wedges. For best results, stand your Fuji on its head and slice from the bottom. You’ll understand after you’ve done it.

Step Five: The Dip
Throw 2 dollops of Peanut Butter onto a plate with the wedges.

Republicans: Use Jif peanut butter
Democrats: Use Peter Pan peanut butter
Independents: Use organic peanut butter and prepare to be dissatisfied. (You’ll feel like you did the right thing, it just didn’t work out.)

Step Six: The Bite
Make sure a trusted friend has sufficient bail money. Write his or her telephone number inside your forearm. Move away from all hard objects with sharp corners. Dip the wedge into the peanut butter. Follow your instincts.

      Aroo.

   Roy H. Williams 

 

Email Newsletter

Sign up to receive the Monday Morning Memo in your inbox!

Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“Lord, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to hide the bodies of those I had to kill because they pissed me off.”

-

The Wizard Trilogy

The Wizard Trilogy

More Information

  • Privacy Policy
  • Wizard Academy
  • Wizard Academy Press

Contact Us

512.295.5700
corrine@wizardofads.com

Address

16221 Crystal Hills Drive
Austin, TX 78737
512.295.5700

The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®