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The Monday Morning Memo

Here’s What Happened

I could afford furniture that was poorly constructed, but what I wanted was ridiculously overpriced, very expensive, high quality designer furniture: a Ferrari for the price of a Ford.

My grandfather designed and manufactured the world’s finest furniture, but when he died, no one in my family wanted to run a furniture factory overseas, so they sold the company.

They tell me I look like him.

I couldn’t make peace with spending good money on bad furniture, so I got on an airplane, flew overseas, and found the factory that does what my grandfather used to do. After getting to know me, they let me buy ROVE* furniture direct from the factory.

I flew back to North America, created a membership program, and built this website so that you can get what I got: high quality designer furniture direct from the manufacturer.

Your membership will cost $200 a year, but it will save you countless thousands of dollars. You can browse the website for free, but when you’re ready to order, you’re going to pay me $200, okay?

My agreement with the manufacturer restricts me from listing the retailers who buy from them, or telling you the brand names under which this furniture is sold, but I am allowed to show you the “Compare At” prices those retailers are charging.

Happy Shopping,

Art Lee

*ROVE means Ridiculously Overpriced, Very Expensive.
But you don’t have to pay those prices, because you’re buying factory-direct!

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Random Quote:

“Glenn from Calgary asked me to name the Top Five Qualities of an Advertising Consultant. This is what I told him:

1. Ability to write good ads.

2. Knowledge of how to differentiate a business from its category. You must make your client’s business distinctive and memorable.

3. Honesty. Willingness to accept responsibility for failure of an ad campaign.

4. Courage to say what needs to be said.

5. Wisdom to know that good advertising will not fix a broken business.

“

- Roy H. Williams, Sept. 7, 2022

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The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®