Grasp your courage. See your objective. Identify your adventure.

“An incumbent’s job is to continue to maintain economic viability.
A start-up’s objective, often, is to ‘change the paradigm.’ If the paradigm
does change, the incumbent needs to roll with that, but they don’t need
to be an instrument of change. A start-up often does. That is an inherent
difference in perspective that a start-up can’t afford to ignore.”

– Mike Shatzkin