Beagle Eagle Mirth - The Monday Morning Memo

“Connection begins when you find something you both agree upon.

Cultivation: to till or refine. Seeds are more likely to grow and produce a harvest when you till the soil to soften and refine it.

Culture refers to patterns of human activity and the symbolic structures that give those activities significance, importance, and meaning.

Cult: any group of people who share a devotion to an idea, activity, or identity.

Cult Brand: any brand that becomes associated with an idea, activity, or identity: Apple, Lululemon, Harley Davidson, Starbucks, Nike, Tesla, and Star Trek are notable examples.

(Cults become dangerous only when the devotion of the group is to an individual, or to the destruction of an enemy.)

Cult: a group of people who are devoted

Culture: the symbolic activities of the devoted group

Cultivation: to plant the seeds of an ideology and the symbolic activities associated with it

Advertising is a form of cultivation.

Brandable chunks are seed-thoughts. And like all seeds, they must be sown in abundance if you hope for an impressive harvest.

A seed-thought germinates – connection occurs – when a person is attracted to what you believe.

Additional advertising deepens and strengthens the initial connection as the roots of the germinated seed reach deeper into the soil of the mind.

If you win the heart, the mind will follow. The mind will happily find logic to justify what the heart has already decided.”

- Roy H. Williams, July 29, 2024

More Information

Contact Us

Address