Why I refuse to deal with advertising committees:
1. Committees force you to spend precious time and energy debating things that
should not have to be discussed. Every committeeperson feels it’s their job to
question and challenge and make demands, even when they have
no idea what they’re talking about.
2. These tedious debates cause creativity to shrivel as the joy evaporates from advertising.
The adventure is over. It’s no longer the client’s competitors we must fight; it is the client
with a thousand faces; the committee with eyes like a housefly, seeing in every direction at once,
always twitchy and skittish, quick to fly away, unable to focus and commit.
3. A committee waters down your plan and then blames you when it doesn’t work.
Every bureaucracy begins as a well-intentioned committee.