Involvement is Currency.
“But I’m not a joiner.”
Guess what? None of us are.

More than 40 thousand people read the Monday Morning Memo each week but less than one tenth of those people will ever enter the rabbit hole. On any given week, it’s usually about 5 percent. And just 5 percent of THAT 5 percent will respond to a call to action, such as “Send me a photo of yourself so all of us can see who we are.”

Wow. One twentieth of one twentieth. One in 400.
(Believe it or not, that’s actually above average these days.)

I know you meant to do it. I get it. We live in a world with too many obligations. Too many things to remember. Too many things to forget.

This is why I, Indiana Beagle, King of the Rabbit Chasers,
Official Guide and Guardian of the Rabbit Hole Tribe,
am going to give you a second chance.

The Rabbit Hole is where a couple of thousand people come together for a few minutes each week to follow a trail of bread crumbs. It’s a tiny dose of unreality to counteract a world of too much truth. It’s a momentary hiding place, a weird adventure, a distraction in the darkness, a movie theater where no one knows the person sitting next to them.

I want you to watch this last video before I tell you why you’re going to want to send that photo of yourself. I want you to watch it because the folks in these photos are other people in the rabbit hole.
We’re all in this together. And we’re all in here with YOU.