These are the 11 companies profiled in Good to Great (2001) and how they looked in 2010.

1. Abbott Laboratories → Stock up 0%
2. Circuit City → Bankrupt
3. Fannie Mae → Placed in conservatorship
4. Gillette → Bought by P&G
5. Kimberly-Clark → Stock up 1%
6. Kroger → Stock up 0%
7. Nucor → Stock up 4-fold
8. Philip Morris → Stock down 20%
9. Pitney Bowes → Stock down 20%
10. Walgreens → Stock up 0%
11. Wells Fargo → Stock up 0%