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The Monday Morning Memo

A word of advice:
When the wizard says,
“Don't call me Wizzo,”
he really means that.

 The BeagleSword was Changing
and the rabbit hole was mostly the wizard
trying to convince you to write a quick review
of The Full Plate Diet on Amazon.com

If that seems backwards to you,
it's because the wizard sent out
his rabbit hole message this week
and put the Monday Morning Memo
where the rabbit usually hides.

One Last Thing:
Here's how the economy is looking on Main Street America
(not to be confused with Wall Street.)

The clients of the Wizard of Ads
saw a definite uptick during November and
an even stronger one during December.
For the first 10 months of the year
the weak economy of 2009 had everyone
trending somewhat behind their sales figures for 2008,
(comparing each month in 2009 to the same month one year prior,)
but in November that trend gap narrowed by about 9 points.
In December, the average Wizard of Ads client in the US finished the month
16 points higher than their year-to-date trend would have predicted.

I know what you're thinking:
“But those clients are a cut above most retailers
and they enjoy, of course, better ads.”
This is true, but even the wizard's clients are limited
by the willingness of the general public to spend money.
Make no mistake: the fog of recession is beginning to lift
for owner-operated businesses in the United States.

 

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Random Quote:

“A synonym is a word you use when you can’t spell the other one.

“

- Baltasar Gracian, 1601 - 1658

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