Me and my big mouth.
Hey, since you were one of the 12 people out of 42,000 Monday Morning Memo readers who followed me this deep into the rabbit hole, here's a cool insiders-only thing the wizard found this week. I'm sure he won't mind me sharing it with you:
There's a scrollable,
downloadable PDF of a 100+ year-old book written by a previous Wizard of Ads, Elbert Hubbard, the guy who founded the Roycrofters and wrote the famous
Letter to Garcia in 1899. The book is called,
Respectability: Its Rise and Remedy
It's a hoot. You'll find a couple of sample pages below.
Elbert Hubbard was witty and irreverent.
Like my boss, he founded a school and started a publishing company. I'm sure his school would have continued to this day except that he and his wife were killed when the Lusitania was torpedoed in 1915 and he'd made no provision for who would continue the work when he was gone. Elbert Hubbard left no heir apparent.